MY ROLE
Lead UX & Visual Designer
Involved in simultaneous campaigns, I provided wireframes, storyboards, hi-fi prototypes, and specification guides.
Projects included UX audits & consultation, concept visualization, and designing & developing new sites.
INNOVATIVE STORYTELLING
What if you could do more than scroll down to explore content—you could scroll forward through it.
Partnering with Qatar Airways, we landed on an entirely innovative interaction to inspire a stopover experience in Doha.
As users scroll, they move forward through captivating imagery of culture and adventures.
VISIT
GAMIFICATION
Gamification taps into our sense of play and discovery—users explore, feel inspired, and ultimately book an itinerary.
In the case of Visit Britain, we created a simple interaction where users unpack to see contents arranged evenly. Users pick their activity interest and examine the contents to discover Britain’s adventures.
INFLUENCER MARKETING
Influencer marketing engages users to live vicariously through an influencer’s adventure.
We imagined channels of social influencers to create serialized travel stories that users could follow along with in real-time.
